With such a compelling product, the inspiration seemed to come naturally. Soon we had three different routes that struck a creative balance between tone and the aesthetic side of the brand.
We all had our own instincts about the best way to go about this job, but it was only right that we consulted the people that matter most; the core audience.
After a bit of ‘light’ market research that included interviewing over 1,500 people who fit that all-important demographic of yoga-loving Instagrammers (and beyond) we had our answer. ‘Wholesums’ and its bright yet down to earth feel (quite literally) was the clear winner.