How MOWI caught plenty more salmon sales with a global campaign

INSIGHT

Salmon is Fish Week’s biggest seller, and MOWI is salmon’s biggest producer, so you could say that there would be no Fish Week without MOWI.

IDEA

Forget Fish Week, we’re bringing the world a MOWI Week. We wanted this campaign to swim around the globe, so we created a campaign toolkit for every MOWI team globally to cheer on MOWI Week.

IMPACT

With MOWI Week going live in several countries thanks to our simple, flexible campaign toolkit, we helped the brand to connect with audiences in their own language, and to weave their own nuances into the campaign too.