Digital Media Strategy
Each digital channel works in synergy to ensure we’re capturing customers
at every stage in the purchase funnel.
The strategy breaks down key audience segments such as ‘lookalikes’ and gifting, ensuring advert messaging is tailored to where the customer is within the purchase journey, resulting in maximum opportunity for conversion.
Paid Search runs across Google, Shopping and Bing worldwide to ensure we are capturing relevant prospects across multiple key regions.
Retargeting forms a significant part of the ongoing strategy. Customers are segmented into website traffic windows, to ensure frequency is at a customer friendly level. Dynamic adverts are served on social media and email sends triggered when a prospect enters their email address but abandons their cart, allowing us to up-sell other products.