From the day we started working with the brand to present day, we operate a fluid test, measure, refine and scale strategy. This allows us to maximise key product launches, optimise best performing campaigns and ultimately, increase efficiency during key consumer buying and gifting seasons.
Our audiences are segmented based on their stage in the purchase journey and we serve bespoke messaging without our advertising. Campaigns are formed of two key strands, prospecting and retargeting, which are segmented into pools of new customers, social engagers, web visitors, previous purchasers, gift purchasers and subscribers.
When it comes to digital media, Fairfax & Favor are early adopters – their campaigns are always active on Facebook, Instagram, Linked In, Pinterest, Snapchat and TikTok.