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Digby Brown case study

Putting the pop into a brand new type of healthy snack
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Insight

Digby Brown are Scotland’s largest personal injury firm and we’ve been working with them since 2016 – managing all aspects of their paid search activity.

To help keep them at the number one spot, our main aim was to grow the volume of targeted, relevant traffic to their website from people looking to pursue injury claims across the many bespoke areas of law they support.

 
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IDEAS

To boost paid search impact as efficiently as possible we utilised all areas of industry best practice, combining specific geo-targeting capabilities of the platform with carefully considered keyword selection and tailored ad copy.

 

In order to get the perfect blend of reach and relevancy we decided to expand the main account into a suite of location-specific accounts, matched to their 7 offices across Scotland, and legal service type. This change allowed us to enhance the reach of the account beyond branded search terms.

Impact

Keeping Digby Brown’s visibility substantially high is just one way that we’ve made a positive impact. The location-specific account structure (that we are confident, after competitive analysis, to be among the highest performing in the legal industry) has had a hugely positive effect on relevancy too.

The supporting stats? Of course. Paid search traffic has increased by 165% over the last 3 years, but more importantly, enquiries have increased by a whopping 419%. We’re immensely proud of the latter as it’s a consistent over-achievement on the monthly and annual targets for the channel.

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