News

It’s been just over a year since I left university and began working life. My degree was in Business Studies; my final year included an Advertising Theories & Practice unit with a session on Advertising Agencies and how they operate. So when I landed at The Lane, I thought I would have it sussed! How wrong could I be?! The theory and reality are quite different, here’s what I’ve found:

This just happens to be my first article. Ever.

I've studied a lot. Read a lot. Listened a lot. Created a lot. Made a lot of mistakes. Laughed a lot. (Cried a little.)

I’ve led many. Mentored many. Collaborated with many. Drank one too many. Learned from many. (Argued with a few.)

I love my job.

Cheesy but true.

So why would anyone love what can often be a highly stressful, high-pressure and at times knuckle-chewingly frustrating job they call ‘agency life’? 

Well, because we solve problems, creatively every day.  Our team brings brands and ideas to life and several times a week we see the kind of client or team delight that makes the ride worthwhile.