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Pancake Day is coming up and the internet will be abuzz with ads, tweets, memes and more all trying to leverage carbohydrate’s favourite day. At The Lane, it’s very easy for us to say that if we were handling your account we’d do something that would make you stand out. The thing is, we’re creatives. That’s why we’ve decided to show you and not just tell you.

How important is the way in which content is structured when it comes to generating your desired effect? The Lane Agency's own Mystic Meg-alike, Teddy Craig, brings you the 7 reasons why you clicked on this article. Is he right? Find out whether his psychic-inspired exploration of content strategy resonates with you.

You should always feel in safe hands when you're working with an agency; that means working with a team that can explain things simply to you. The Lane Agency's Community Manager, Teddy Craig, guides you through what social media actually is and why you shouldn't feel out of your depth when discussing it.