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How important is the way in which content is structured when it comes to generating your desired effect? The Lane Agency's own Mystic Meg-alike, Teddy Craig, brings you the 7 reasons why you clicked on this article. Is he right? Find out whether his psychic-inspired exploration of content strategy resonates with you.

You should always feel in safe hands when you're working with an agency; that means working with a team that can explain things simply to you. The Lane Agency's Community Manager, Teddy Craig, guides you through what social media actually is and why you shouldn't feel out of your depth when discussing it.

We're used to hearing the phrase "learn from the best" but The Lane's Teddy Craig has decided it's time to learn from the worst. Read his blog post to find out why it's not as crazy an idea as it first seems.