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16 May 2017
BY The Lane

Eighteen Murrayfield: One Happy Client | Branding

Branding is one of the core services offered by The Lane Agency. We're particularly proud of this recent piece of work for McCarthy and Stone.

Brand identity for Eighteen Murrayfield, designed by The Lane Agency for McCarthy and Stone.

We worked with McCarthy & Stone on a rebrand of one of their most exclusive developments. Eighteen Murrayfield Road is home to some of Edinburgh’s most luxurious apartments and required a brand identity that conveyed this blend of elegance, sophistication and indulgence.

At The Lane, we have years of experience when it comes to branding work, creating an identity that can capture the essence of your brand and convey it to your target audience.

Working with the existing lime leaf motif, we were able to create a look and feel that is equally impactful in print (as in the example of the brochure) and on digital channels. The combination of rose gold type on an imperial blue background conveys subtle sophistication.

We think it's a beautiful look for a stunning development. If you'd like to find out more about how The Lane can help you to create the right look and feel for your brand or project, then please drop us an email to

We're sure you'll like our 'brand' of work...

The Lane