We’re now B Corp certified! Learn more
From ambition to achievement – we’re now B Corp Certified
Lane and Lane Media officially became a B Corp on 14th October 2024, becoming Scotland's first integrated marketing agency to do so.
Ollie Cunningham • 19th Nov 2024
Media Executive (Food & Drink) Wanted: Join Our Team at Lane Media
NB: THIS ROLE HAS NOW BEEN FILLED. IF YOU WISH TO EMAIL YOUR CV TO LANE MEDIA TO BE CONSIDERED FOR FUTURE OPENINGS PLEASE DO SO TO media@lanemedia.co.uk Lane Media are searching for a Media Executive (Food & Drink) to work within our experienced and dynamic media team to deliver best in class results across paid […]
The Lane Agency • 18th Oct 2024
TikTok Search Ads Campaign: The New Frontier of Search
A new opportunity for brands to reach engaged users with TikTok's new Search Ads Campaigns
Emily Lou • 9th Oct 2024
Performance Media Executive Wanted: Join Our Team at Lane Media
Lane Media are searching for a Performance Media Executive to work within our experienced and dynamic performance media team to deliver best in class results across paid media channels for our varied international client base. You’ll be working within the award-winning Lane Media team, where an enthusiastic self-starter, with a ‘can do’ attitude will continue […]
The Lane Agency • 5th Sep 2024
InsideLane – a tale of mutual growth
When it comes to internships, learning opportunities go both ways. And I believe we value the qualities and insights an intern brings just as much as the intern values their experience. I vividly remember knocking on agency doors, eager to uncover the real world of agency life. This realistic outlook became reality when I was […]
Catriona Munro • 27th Aug 2024
Your guide to tone of voice – creating guidelines worth reading
Explore key criteria to help you evaluate the strength of your logo – distinctiveness, clarity, and memorability.
Kendra Bodles • 8th Jul 2024
Media Executive Wanted: Join Our Team at Lane Media
The Role Lane Media are searching for a Media Executive to work within our experienced and dynamic multimedia team to deliver best in class results across paid media channels for our varied international client base. You’ll be working within the award-winning Lane Media team, where an enthusiastic self-starter, with a ‘can do’ attitude will continue […]
Natalie Henderson • 20th Jun 2024
Is my logo up to scratch?
Explore key criteria to help you evaluate the strength of your logo – distinctiveness, clarity, and memorability.
Ollie Cunningham • 12th Jun 2024
Chain reaction content — does your website have enough?
How can you use "chain reaction content" to maximise user engagement on your website?
Ian Duncan • 24th Apr 2024
Website design – Can you break the mould?
Discover the journey of our Design Director Emily Fraser, blending web design creativity with practical functionality over 15 years.
Emily Fraser • 23rd Apr 2024
Websites that don’t cost the earth: the need for sustainable web design
Websites that don't cost the earth: the need for sustainable web design.
Ollie Cunningham • 22nd Apr 2024
Understanding Behavioural Principles and How they Apply to the Web
By comprehending the building blocks to human behaviour, we can enhance our methods of communication, information presentation, and streamline user experiences. It can help designers create intuitive interfaces that align with how users naturally interact with technology, making their overall experience of a brand or service more enjoyable. In an ever-evolving world, what constants can […]
Jaimie Bell • 14th Feb 2024
Performance Media Manager Wanted: Join Our Team at Lane Media
Lane Media is on the hunt for a Performance Media Manager to join our vibrant team. As a Performance Media Manager, you’ll be at the forefront of planning, buying, and managing digital campaigns across various platforms, with a primary focus on paid search, social, and display advertising. Reporting directly to the Performance Media Director, you […]
Liam Hall • 9th Feb 2024
Brand Salience: The key to becoming the consumer choice
Brand Salience means buyers conjure up your brand in the right buying situations. It’s not just about brand recognition; it’s about being the first choice at the crucial decision-making moment. In this article you’ll find out about: This metric hinges on creating strong, positive associations, ensuring your brand resonates with consumers precisely at the point […]
Sallie Bale • 22nd Jan 2024
Unlocking Meta’s AI potential: A deep dive into Advantage+
Meta's AI and Advantage Suite offering is difficult to miss. Take a look into what it is, the benefits and the things you should consider before adopting Advantage tools and Advantage+ for your next Meta conversion campaign.
Emily Lou • 5th Jan 2024
We’re looking for our next Senior Account Manager to join our growing team of #Laners
We’re looking for our next Senior Account Manager to join our growing team of #Laners
Chris Bruce • 26th Sep 2023
Flushed with Success: Championing Menopause Positive Workplaces in Aberdeen
Read about our event, aptly named "Flushed with Success," aimed to shed light on the importance of creating menopause positive workplaces. Why? To ensure that women don't feel the need to step away from their careers due to a lack of understanding or support during this significant phase of their lives.
Sallie Bale • 25th Sep 2023
Performance Media Pitfalls: Things to Watch When Self-Serve Advertising
Self-serve advertising platforms like Google, Meta or Bing Ads operate on a do-it-yourself basis. While this gives you flexibility and agility, it also comes with risk and accountability.
Emily Lou • 18th Jul 2023
Brand Distinctiveness: From Differentiation to Memorable Marketing
In the crowded marketplace of today, brand distinctiveness has emerged as a critical factor in capturing the attention of consumers. It's no longer enough to simply differentiate your brand from others; you must create a brand that is instantly recognisable and memorable.
Sallie Bale • 20th Jun 2023
Brand Positioning: Going from Good to Unforgettable
Setting your brand apart from the competition and creating a lasting impression in the minds of consumers is no easy feat: that's where brand positioning comes into play.
Sallie Bale • 29th May 2023
What is Performance Marketing? A Definitive Guide
Discover the benefits of performance marketing: measurable results, cost-effectiveness, targeted advertising & increased ROI. Learn how to leverage it today.
Liam Hall • 25th Apr 2023
Paid Search Pros Wanted: Lane Media is Hiring
We're hiring! Join the #Laners
Liam Hall • 20th Apr 2023
Broad match, slim results: Why keyword caution leads to Paid Search success
Paid Search is a wonderful thing. How keywords with a mix of broad and specific search terms find the optimal traffic for your budget and the strongest possible results.
Nick McAlpine • 20th Apr 2023
What is a brand purpose statement?
How to develop your brand purpose and write your brand purpose statement.
Sallie Bale • 27th Mar 2023
Understanding ROAS and How to Calculate It with a Free Calculator
In this blog, we’ll explore what ROAS is, why it’s important, and how you can calculate it using our free calculator.
Liam Hall • 27th Mar 2023
How to Audit Your Brand: the five step guide
Unlock the secret to brand success and map your journey to growth with our expert guide to brand audits. Learn how to conduct a brand audit today.
Sallie Bale • 6th Mar 2023
Maximise your Performance Media with LTV-based ROAS & learn how to calculate it
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Liam Hall • 21st Feb 2023
Brand Wheel: the Definitive Guide
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Sallie Bale • 15th Feb 2023
TikTok: A cost-effective advertising solution
TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.
Liam Hall • 3rd Feb 2023
How strong is your employer brand proposition?
This guide will provide you with valuable insights to help you craft an unbeatable employer brand proposition statement.
Sallie Bale • 22nd Jan 2023
Could Performance Media be the key to your future success?
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
Nick McAlpine • 10th Jan 2023
E-commerce: Top tips for turbulent times
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
Liam Hall • 2nd Dec 2022
How to Conduct a Brand Analysis?
Brand analysis is a key tool in a marketer's brand growth toolbox. Discover the key stages, objectives, and different models.
Sallie Bale • 12th Nov 2022
Trending through time: 20 years of Google-ing
What were you doing in 2002? Discover 20 years of Google's top trending searches.
Vicky Anderson • 11th Nov 2022
Marketing – the bridge inspired leaders choose to travel over troubled waters.
How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.
The Lane Agency • 17th Oct 2022
What is a Brand Essence?
Have you ever thought about what makes your favorite brands memorable and recognisable? The answer lies in their brand essence. Sitting at the centre of the brand essence wheel, a brand’s essence is like a signature dish – distinctive, engaging and unforgettable. As an internal tool, a brand’s essence helps the marketing team maintain consistency […]
Sallie Bale • 12th Oct 2022
Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?
We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.
Ali Findlay • 30th Sep 2022
Flushed with Success: lifting the lid on menopause in the workplace
Here in the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Last week The Lane Agency and NewsScotland hosted an event, Flushed With Success, to encourage open and honest conversation and create a positive language around making the working world a better place for women during this life stage.
Sallie Bale • 26th Sep 2022
5 Phase Brand Audit Framework
Discover the 5 phases of our brand audit framework and how we use Fame, Fluency, and Feeling to grow your brand. Learn more about our brand audit phases now.
Sallie Bale • 13th Sep 2022
Provisioned with lime (and a good time)
Recently, a bunch of parched Laners ventured down to 24 Coburg Street in Leith to visit our client Lind & Lime’s new home. We were being treated to sneak peak of their distillery tour experience as well as helping create some content. Drinks marketing To build excitement around the tour launch, the team at Lane […]
The Lane Agency • 13th Jun 2022
