Research & insight

Understanding all data, be that awareness trends, sales data or ROAS and the interactions between them, is essential to effective campaigns. This leads to solutions that reduce wastage, maximise investment, and reach and exceed goals.

Research tells us WHAT is happening.

This spans analysis of owned research such as Kantar, Nielsen, or sales figures, an understanding of competitors, qualitative and quantitative work including tracking and the development of target audiences.

Insight tells us WHY things are happening.

The interpretation of the research allows us to uncover competitive advantages, make incremental gains in targeting and execute compelling campaigns that cut through the noise.

We are firm believers that research shouldn’t stop there – through ‘always on’ analysis and data review, we continually revisit the research & insight and optimise activity for best ongoing results.