Audiences, objectives, formats, platforms, to broadcast or to narrowcast… the list of variables when it comes to buying paid social media can seem pretty daunting. There’s so much more to a good paid social strategy than simply boosting a post – it takes an innovative approach to planning and a willingness to stay on top of the fast-paced social landscape.
We’ve got great relationships with representatives from all major social media platforms which helps us make sure we’re recommending the newest platform releases to our clients and putting them into practice and learning for future campaigns. We don’t just stop with the strategy either, we can help with copywriting and content creation too. Whether your campaign is run at a town, city, country or international level – we don’t limit the success paid social can deliver for your brand.
Gone are the days when online display was placing an MPU on a website and simply reporting on how many clicks it got. Display advertising, like most other areas of life, has had to advance along with technology and as such is now a much more complex beast that it used to be.
With the growth in usage of ad blockers it’s now a matter of serving up tactful, relevant messages that relate to whatever point in the customer journey they might be at. Are you looking at attracting new customers or speaking to existing ones? Sidekick or video format? CPA or ROI? These are all questions that we can help you answer by showing how online display factors into your overall media mix.