Paid social

The information provided by the social network user allows advertisers to select the demographic and interests they would like to reach.

The social networks determines which ads are to be served to which user based on an auction system plus considerations on how relevant the ad is to the user.

With over 4.62 billion social media users in the world, and the average person spending about 145 minutes on social media every day, reaching your audience where they are most likely to be and are most receptive is important to brand.

Paid social couples strategy, smart targeting and data-driven optimisation to drive awareness and get the results most important to your brands.

As an award-winning paid social agency, we’re experts in strategy and our specialists have a wide breadth of knowledge across the many different channels. We’ll work with you to recommend which platforms to utilise and audiences to target.

Regardless of the sector in which your business operates, local to national, eCommerce to non-profit, we will create a strategy that is both high performing and cost effective.

Ad costs are determined & charged on either a cost per click or a cost per thousand impressions model which means you can determine your budget for paid social activity. Budgets can be scaled up or down at any time based on performance and we’ll always be on hand to make budget recommendations.

With the large number of channels available, it may not be necessary to have a paid presence across all channels. Our team of experts will recommend the right channels for your brand and your business goals.