Developments in digital and contractor consolidation have made for huge changes and a new sense of fluidity in the OOH landscape. Alongside our good old static poster stalwarts there now lies the ability to plan and buy in a more contextual way and reach a targeted broadcast audience.
This newfound flexibility all adds up to big opportunities. The ability to create tailored campaigns for budgets of all sizes for one. Factoring in the growth in mobile usage which allows us to use things like location, real time and data we can now create a truly integrated approach to the consumer journey. From local to national and even international (targeting shoppers in the largest mall in the US for example)... the future is here and we’re welcoming it with arms wide open.