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When it comes to search engines, it’s every website for itself. But through a time-tested Search Engine Optimisation (SEO) process, we can ensure that your webpages rank higher in search engines and your content gets the visibility it deserves.
What is SEO Content?
Quality SEO content reaches the top spot in the search engines when it is aligned with searcher demand, founded on keyword research, follows a clear content strategy, and sits in a search-optimised site structure.
SEO is about writing for humans but with a balanced understanding of what modern search algorithms are looking for. Ultimately it is the difference between the end user finding you or going to your competitor.
The key(Word) To Success
Every SEO strategy we create begins with keyword research. When you know what your audience is searching for, it’s easier to make sure you bump into them with some quality content and generate traffic.
We have a range of enterprise tools to identify the terms that people use, which then serve as a guide for choosing content topics, and ultimately make sure that what you write is worthwhile.
Site Structure Slam Dunks
You want to make it as easy as possible for search engines like Google to understand your site and where to find the most important content. An intuitive and clear structure helps pull your site higher up the rankings.
Our technical SEO team will provide you with the insight to improve your site structure, remove duplicate content, interlink your content with common threads, group articles about similar topics using tags and optimise any older content identified as having SEO-boosting potential.
The Write Stuff – SEO copywriting
SEO copywriting is another tactic to further woo the search engines. Your articles or blog posts should be attractive to read and draw the audience to stick around for more.
If you’ve done your keyword research, you’ll have a list of terms for topics and specific searches to weave into your writing. And if you have an original take or idea, even better.
It’s about striking the right balance between enjoyable content and keywords, always keeping your end user in mind.
Not content with your content?
Let’s chat. Our team can help you navigate the wild web and climb the SEO ranking ladder.
Contact Us
Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.
+44 (0)131 551 7777
create@thelaneagency.com
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