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Brand Positioning: Going from Good to Unforgettable
Setting your brand apart from the competition and creating a lasting impression in the minds of consumers is no easy feat: that's where brand positioning comes into play.
Sallie Bale • 29th May 2023
Maximise your Performance Media with LTV-based ROAS & learn how to calculate it
Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.
Liam Hall • 21st Feb 2023
Brand Wheel: the Definitive Guide
What is a brand wheel? Why do you need one? How do you make one? When do you use one? All your questions, answered here.
Sallie Bale • 15th Feb 2023
Could Performance Media be the key to your future success?
If you sell a product or service online the chances are you could benefit from a Performance Marketing strategy. Discover what this is and what it can do for you.
Nick McAlpine • 10th Jan 2023
E-commerce: Top tips for turbulent times
It’s been a challenging year for the retail industry so we are sharing our learnings for this most important (and wonderful) time of the year.
Liam Hall • 2nd Dec 2022
Trending through time: 20 years of Google-ing
What were you doing in 2002? Discover 20 years of Google's top trending searches.
Vicky Anderson • 11th Nov 2022
Marketing – the bridge inspired leaders choose to travel over troubled waters.
How to use marketing and advertising to your advantage during economic decline. And you don’t have to be big to be clever.
The Lane Agency • 17th Oct 2022
Is an agency a proper grown up agency once it’s appointed to the Scottish Government framework?
We're excited to announce our appointment to the Scottish Government Creative Framework. Find out more about what that means to our business.
Ali Findlay • 30th Sep 2022
