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All grown up and back for more – my experience of returning to be a #Laner again
Seven years ago, in my third year at Stirling University, I interned at The Lane Agency for 3 months over the summer. Since then, I’ve made it one of my career missions to work somewhere just like The Lane. Fast forward to 2022 – I’m back, all grown up (kind of) and ready to sink […]
The Lane Agency • 18th Mar 2022
A taste for success – moving from niche to big time
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Ali Findlay • 21st Feb 2022
What’s the crucial ingredient emerging food brands can’t afford to ignore?
So you’ve created a premium niche product and it’s doing well. Maybe you’ve even garnered a Great Taste Award and a loyal but small-scale online following. Business is flourishing and things are looking good. Then, wait, WHAT? You spot an uncannily similar protein bar / kimchi jar / gluten-free pizza mix – whatever, sitting on the very shelves of the supermarket you’ve been busting a gut to get in front of. Or worse, that same retailer brings out a near identical own label version of your precious product.
Natalie Henderson • 3rd Feb 2022
Why a little love goes a long way in client and agency relationships
Just before the Covid pandemic struck, The Lane celebrated its 10th birthday. Predictably, the most common questions we get asked after a decade of business are along the lines of, “What’s changed over the years? How are things different from the early days?” It’s actually a really easy one to answer – we grew up. […]
Ali Findlay • 19th Jan 2022
Changing Lanes
We've got some exciting news to share! Check out our Movers and Lane Changers.
The Lane Agency • 7th Dec 2021
Media diet: are you reading your greens?
What's your media diet? You know the phrase you are what you eat? What about the idea that you are average of the five people you spend most of your time with? Well the same goes for what you read, watch and listen to.
Sallie Bale • 14th Sep 2021
Oceans 10 (million)
Somewhere, over the rainbow, we will enter bounce-back territory.
Barry Fearn • 19th May 2020
Our Rainbow Campaign: A full colour ‘Thank you’!
We’ll always be big believers in the power of advertising and creativity.
Ali Findlay • 29th Apr 2020
Tools for the new normal
Here at the Lane we’ve embraced the switch from office-based working to fully remote. New tools and adaptations to our processes are ensuring that we continue to provide our clients with the creative and media support they need. Here’s what we’re currently using.
Ian Duncan • 12th Apr 2020
Something’s just not clicking: Google’s recent search result saga
If you’re one of the many who turn to Google when you need to know something/buy something/find out if you’re going to make it in time to pick up dinner before the supermarket closes… you may have noticed that their search results page has been switched about a bit recently.
Will Campbell • 12th Feb 2020
The Apprentice
No cringey tasks, no stuffy boardrooms, and absolutely no inflated egos. Just good honest work. Read all about Jessica Hoggarth’s experience as our apprentice. You’re hired! An apprentice’s experience at The Lane Agency and Lane Media
Jessica Hoggarth • 9th Jan 2020
Always on, birthdays off. Sushi Sharing Idea Guardians – join the #Laners as our new Account Manager
We're hiring! If you thrive on delivering excellence and innovation against pressing deadlines, managing creatives, developers and clients with professionalism and panache in equal measure, then you could be for us.
Chris Bruce • 7th Jan 2020
Songs to fall asleep to, and a worthwhile cause to donate to
This Saturday, December 7th, many of us are taking part in The World’s Big Sleep Out organised by Social Bite. We will be facing the bitter cold and harsh Scottish weather conditions in Princes Street Gardens, thankful that for us it’s one night and never forgetting that for some this one night is every night. We’ve all been working hard to raise funds to help fight homelessness, it’s not too late to donate, if you’d like to then please do so via Natalie’s page here. To help our Laners doze off on the night, we have asked everyone to pick their favourite song to fall asleep to with a quick explanation for their choice …
Jessica Hoggarth • 4th Dec 2019
Forget Black Friday, it's all about Singles' Day
Singles' Day is the biggest day in the global e-commerce calendar, but will it see the same success amongst a UK audience?
Kat Stark • 12th Nov 2019
Women supporting women: WACL Gather Scotland conference
Sallie Bale gives us an insight into her inspirational day at WACL Gather and a pertinent reminder to be the change you want to see.
Sallie Bale • 7th Oct 2019
A Day in the Life of the SSPCA
Alice Mitchell joins the Scottish SPCA at the coalface of what they do... and finds that it's a job that's as much about people as it is animals.
Alice Mitchell • 23rd Jul 2019
Going Exploring: Instagram’s New Paid Feature
A whole new direction for paid media has just arrived on your favourite app for sharing pics and videos of your holiday/baby/night out/cute pets.
Liam Hall • 11th Jul 2019
The Battle of the Biases: TEDxGlasgow
Sallie Bale goes west for TEDxGlasgow, and returns with some mind-expanding ideas.
Sallie Bale • 28th Jun 2019
The Sound of Silence
Our man at the business development coalface, Paul Borthwick, talks professional curiosity and learning when to walk away. Oh, and of course, Love Island.
Paul Borthwick • 28th Jun 2019
Let's Talk Tropes : Improving Our Approach to Gender in Advertising
Account Director Sallie Bale has some wise words for those parts of the ad industry that are still stuck in the 40’s.
Sallie Bale • 25th Jun 2019
10 Pride campaigns worth talking about
Rainbow… er… everything at the ready. Here’s a little look at how some brands are getting in the spirit of #Pride2019 and helping make real, positive changes.
The Lane Agency • 21st Jun 2019
10 Lessons Learned
We’re still getting used to entering our second decade! Check out our latest blog on the topic. Complete with more wisdom than you can shake an inspirational quote at.
Ali Findlay • 19th Jun 2019
Who's the daddy? Our top 10 Father's Day ads…
From dad bods to pizza in bed here's a top ten of our favourite Father's Day ads. #Dadvertising
The Lane Agency • 14th Jun 2019
Creative Zen: How I learnt to embrace silence
How setting aside thinking time has made me a better designer.
Ollie Cunningham • 24th May 2019
Paws for Thought: Our latest work with Scottish SPCA
We’re delighted to be working with Scottish SPCA on a whole host of upcoming projects promoting the vital work they do. Here’s how it came about.
The Lane Agency • 16th May 2019
Checkout on Instagram: the end of the humble blogger?
Our Media Executive Kat Stark gives her take on Instagram's latest feature for advertisers and what this means for brands.
Kat Stark • 8th May 2019
Creating a Space for All in the Heart of Edinburgh
How we're helping to transform one of Scotland's most iconic spaces.
Ryan Barmanroy • 5th Apr 2019
Game-changing businesses of the last 10 years
The latest blog article in our ‘10th Birthday’ series… A few of our favourite businesses that have defined the last decade.
Ali Findlay • 26th Mar 2019
'Video To Go' with Facebook: Creating thumb-stopping creative
Aaand… action! Digital Media Executive Kat Stark visited Facebook to get their take on the future of video for advertisers. Here’s what happened.
Kat Stark • 21st Dec 2018
Why Going ‘Back to Work’ Isn’t a Bad Thing
Our Traffic/Office Manager Trine Paterson on why going back to a previous employer gets a green light from her.
Trine Paterson • 13th Nov 2018
Twitter: Look at this, not at me.
Choosing between a croissant and a pain au chocolat is never easy – but the decision to attend the Twitter agency breakfast (the source of this pastry-based dilemma) to hear about the future of the platform was a no-brainer.
Ria Dunlop • 12th Nov 2018
Intrapreneurship (fuelled by pizza and beer) at the inaugural #LaneLab
Taking time out for an ideation session sounds a bit 'agency blah' but actually delivered far more than we hoped.
Ryan Barmanroy • 15th Oct 2018
Our client services dept is hiring
Calling all client-servicing, smooth-talking, go-getting team players.
Chris Bruce • 5th Oct 2018
How does working from home really work?
4 million Britons do it. But are we doing it right?
Ali Findlay • 5th Sep 2018
10 Tips for Surviving Agency Life
Our take on what makes for a long, happy, productive career working in an agency.
Ali Findlay • 22nd Aug 2018
Ten Years of The Lane: How it all began
Looking ba-a-ck, ov-er my shoulder
Ali Findlay • 16th Aug 2018
Retainers and why they add up for both clients and agencies.
This month our blog’s all about retainers and why they make us smile (and we don’t mean the kind that straighten your teeth).
Ali Findlay • 9th Aug 2018
Seeing it from both sides: How agencies and clients can sleep better at night.
Sleep is overrated, right? Our Client Services Director, Chris, shares his thoughts on sleep deprivation and how it has made him think about the client - agency relationship.
Chris Bruce • 19th Jul 2018
