Guilty as charged. Stargazing
Ali Findlay • 19th Apr 2015
Sally Stanley of the Marketing Society said:
10 years on The Marketing Society Star Awards is firmly established in setting standards of excellence across all aspects of marketing…. I urge you to be brave, to go beyond your day to day job and demonstrate the value of your work by entering these awards. This will also help build our reputation as world leading marketing community and a great place to study, work and invest.
We couldn’t enter all of the case studies we might have liked to. Where no client pre-campaign analysis exists of the current position, it’s difficult to prove the ROI achieved by your work. So one thing we would strongly recommend is taking the time, and the budget, to analyse your pre, during and post campaign results – especially as it’s a great way of reinforcing a robust benchmarking approach to your client.
.Several of our campaigns however, fit the criteria perfectly and we were able to demonstrate a really impressive ROI. On Friday last week we received news that we had been shortlisted for no less than eleven awards, and I witnessed first-hand how motivated and excited both our team and our clients were. After all, everyone needs to know when the work they have done has been worthwhile, noted and noticed, appreciated and above all, effective. Here’s what we’re up for:
Integrated Marketing
Border Biscuits – Driving Double-Digit Growth in the UK’s Crumbling Biscuit Market
Graham’s The Family Dairy – Helping Graham’s The Family Dairy Rise above Commodity Status
Digital
Caledonian MacBrayne – How The Lane Helped CalMac Come Home (and Turn the Tide)
Graham’s The Family Dairy – How all of Graham’s The Family Dairy’s Christmasses Came at Once
Food & Drink
Border Biscuits – Driving Double-Digit Growth in the UK’s Crumbling Biscuit Market
Graham’s The Family Dairy – Helping Graham’s The Family Dairy Rise Above Commodity Status
Public Sector
Marketing Edinburgh – The High St. Hiatus: How Edinburgh City Centre Got its Mojo Back
Tourism & Leisure
Caledonian MacBrayne – How The Lane Helped CalMac Come Home (and Turn the Tide)
Star Agency of the Year
Agency Star of the Year
Ali Findlay, The Lane Agency
Chairman’s Award for First Time Entrant – Agency
The Lane Agency
We’re also thrilled to see three of our clients shortlisted:
Chairman’s Award for SME Client
Borders Biscuits
Marketing Star of the Year
Cathy Craig, Caledonian Macbrayne
Carol Graham, Graham’s Family Dairy
Star Marketing Team of the Year
Graham’s The Family Dairy (all agency team – Graham’s, Beeline, Threebrand & The Lane Agency
And whatever happens on the night, the #Laners are feeling recognised, rewarded, raring to create contenders for 2016. And as for me, I stand both corrected and converted!
