Liam Hall, Author at Lane Agency

Performance Media Manager Wanted: Join Our Team at Lane Media

Lane Media is on the hunt for a Performance Media Manager to join our vibrant team. As a Performance Media Manager, you’ll be at the forefront of planning, buying, and managing digital campaigns across various platforms, with a primary focus on paid search, social, and display advertising. Reporting directly to the Performance Media Director, you […]

Liam Hall • 9th Feb 2024

What is Performance Marketing? A Definitive Guide

Discover the benefits of performance marketing: measurable results, cost-effectiveness, targeted advertising & increased ROI. Learn how to leverage it today.

Liam Hall • 25th Apr 2023

Paid Search Pros Wanted: Lane Media is Hiring

We're hiring! Join the #Laners

Liam Hall • 20th Apr 2023

Understanding ROAS and How to Calculate It with a Free Calculator

In this blog, we’ll explore what ROAS is, why it’s important, and how you can calculate it using our free calculator.

Liam Hall • 27th Mar 2023

Maximise your Performance Media with LTV-based ROAS & learn how to calculate it

Performance marketing is a cost-effective way of acquiring customers and growing revenue, but to truly maximise its potential, marketers must understand the importance of ROAS (Return on Ad Spend), LTV (Customer Lifetime Value), and the heavyweight champion, LTV-based ROAS.

Liam Hall • 21st Feb 2023

TikTok: A cost-effective advertising solution

TikTok, the new kid on the block, is quickly catching up to its older social media counterparts. We'll explore how TikTok has become such a popular platform among youth and why advertisers should consider using the platform if they want to gain a competitive edge.

Liam Hall • 3rd Feb 2023