News & Blog

TikTok Search Ads Campaign: The New Frontier of Search

A new opportunity for brands to reach engaged users with TikTok's new Search Ads Campaigns

Emily Lou • 9th Oct 2024

Unlocking Meta’s AI potential: A deep dive into Advantage+

Meta's AI and Advantage Suite offering is difficult to miss. Take a look into what it is, the benefits and the things you should consider before adopting Advantage tools and Advantage+ for your next Meta conversion campaign.

Emily Lou • 5th Jan 2024

Performance Media Pitfalls: Things to Watch When Self-Serve Advertising

Self-serve advertising platforms like Google, Meta or Bing Ads operate on a do-it-yourself basis. While this gives you flexibility and agility, it also comes with risk and accountability.

Emily Lou • 18th Jul 2023