TikTok Search Ads Campaign: The New Frontier of Search
A new opportunity for brands to reach engaged users with TikTok's new Search Ads Campaigns
Emily Lou • 9th Oct 2024
Unlocking Meta’s AI potential: A deep dive into Advantage+
Meta's AI and Advantage Suite offering is difficult to miss. Take a look into what it is, the benefits and the things you should consider before adopting Advantage tools and Advantage+ for your next Meta conversion campaign.
Emily Lou • 5th Jan 2024
Performance Media Pitfalls: Things to Watch When Self-Serve Advertising
Self-serve advertising platforms like Google, Meta or Bing Ads operate on a do-it-yourself basis. While this gives you flexibility and agility, it also comes with risk and accountability.
Emily Lou • 18th Jul 2023
