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Effectiveness can be a divisive word – the holy grail craved by clients and alarming to some agencies. But not this one. We’re all about the Big Ideas and Better Results. That starts with getting to to grips with what you’d like to measure.
Where do I start?
It all depends on who you are, what you’re doing and what you want to achieve at the finish line.
Understanding whether a campaign has worked is ultimately about selling more of your product or service, but there are a lot of measurable steps along the way – awareness, engagement, preference, intent, conversion, advocacy…
At Lane, we work with you to establish campaign goals and provide that all-important clarity about what you should and could measure.We are all about proving in tangible ways that your advertising campaign is working, using benchmarks, metrics, KPI and data, data, data.
We never hide the effectiveness small print
We’re more upfront than most about the fact that many benefits of marketing are intangible and therefore tricky to measure. One of the very best outcomes of a great campaign is its memorability.
But how do you measure that?
How do you truly and accurately measure recognition and intent if someone saw your ad, was influenced by it, and buys your product six months or a year later?
The truth is you can’t. And in its absence, we’ll point you towards tracking options around longer term trends, buying habits and patterns – not an immediate post-campaign ROI interrogation. Though we do that too – we find it’s a great morale booster.
Want to measure-up?
It all starts with linking up. Tee your next campaign up for some seriously satisfying results by tapping into our effectiveness expertise.
Contact Us
Give us a call, or complete the form. We’ll put the kettle on and by the time you get here we’ll already be thinking about your business.