Capturing the spirit of perfect pours

Whisky isn’t just distilled—it’s crafted, aged, and revered. Every sip is a journey through time and tradition, where smoky whispers meet liquid gold.

But for Cask 88, a leader in rare and collectible whisky, their existing visuals weren’t telling that story with the depth it deserved. To truly capture the exclusivity of their casks, they came to Lane for a bank of photography and video that elevated whisky beyond a product, transforming it into an experience.

We set out to craft images that embodied the art, heritage, and allure of rare whisky. Each shot was designed to immerse collectors in the world of Cask 88 — a place where history is bottled, and time is measured in decades.

Our approach focused on:
Lighting mastery – capturing the warm glow of aged whisky, highlighting its depth and character.
Textural storytelling – revealing the grain of the cask, the etchings on glass, and the delicate swirl of liquid gold in a tumbler.
Cohesive brand identity – ensuring every image felt as refined, rare, and investment-worthy as the whisky itself.

We managed to successfully entice whisky lovers and beyond into the artistry and elegance of what Cask 88 had to offer, which goes far beyond a simple investment, but an emotional connection to the craft.  

Our work strengthened Cask88’s immersive brand presence, cementing it as the definitive name for whisky enthusiasts at every stage of their journey, from novice to connoisseur.