Giving house hunters some rocket power

The Scottish house market is extremely competitive, so any opportunity to get ahead of the competition could be worth its weight in property gold. ESPC’s exclusive offering can help folk do just that. Around 80% of homes appear on the ESPC site up to 72 hours before being listed anywhere else, plus you get instant access to Home Reports. Armed with that enticing nugget of insider knowledge, savvy house hunters can get their eyes on their dream home before other buyers – and we can get to work on a USP-led campaign.

Lane’s creative answer, the ‘get ahead of the game’ campaign, took some hero buyers and super-fuelled their search with a little help from rocket powered skates, longboards and armchairs. The visuals brought ESPC’s competitive edge to life in a light-hearted way and let prospective buyers know that if they wanted to boost their chances, there was only one place to go.

Then it was over to long-term partners of ESPC, Lane Media, to plan and buy an equally competitive calendar of TV slots, as well as an extensive suite of assets across OOH, digital and social, as well as some fire-powered radio.

To ensure comprehensive understanding of the impact of our ESPC campaign, we undertook a two-phase testing approach with pre-campaign and post-campaign evaluations. Unprompted awareness from ESPC grew 14% during the campaign period with an 80% increase in the awareness of ESPC’s exclusive messaging.

Our rocket-powered creative continues to live on with a number of refreshes and new characters, all kitted out with the ESPC treatment and ready to nab that home of their dreams.