Media Executive Wanted: Join Our Team at Lane Media

Natalie Henderson • 20th Jun 2024

The Role

Lane Media are searching for a Media Executive to work within our experienced and dynamic multimedia team to deliver best in class results across paid media channels for our varied international client base.

You’ll be working within the award-winning Lane Media team, where an enthusiastic self-starter, with a ‘can do’ attitude will continue to learn, implement and thrive.  You’ll be bringing your client handling experience to the fore and be able to efficiently handle several client campaigns at once in varied sectors from food, retail, arts/culture, charity and technology. You will regularly keep in contact with clients to make sure our work within all media channels is perfectly aligned with their business goals. 

As a Media Executive, you’ll support the planning, buying, and managing of multimedia campaigns across various platforms, with a primary focus on above the line (TV, Out of Home, Radio, Cinema, Press) and digital media activity (Paid Social, Display/Programmatic).

A Media Executive is responsible for ensuring the agency meets the client’s needs in relation to their media plans. In responding to briefs, they are providing innovative and cost-effective solutions, managing internal and external communications and demonstrating their expertise.

Reporting directly to the Media Strategy Director, you will support in fostering strong client relationships. Additionally, you’ll identify and present innovative media solutions to clients, conduct audits to enhance performance, and proactively seek ways to elevate campaign effectiveness.

You will be passionate about media, have a media channel agnostic approach, have strong numerical and analytical skills and a passion for effective marketing and delivering results. The ideal candidate will have at least 1 year experience in planning and buying media – whether that be traditional media or digital media channels.

The role is based at our office in Edinburgh, where we operate a hybrid approach to work, with flexible working hours across a 3:2 working model with regular office attendance expected on Mondays, Wednesdays and Thursdays and the opportunity to work remotely Tuesdays and Fridays.  Our office is a modern, open plan, relaxed working space, shared with our sister creative agency, Lane.

Our somewhat unique position as a media team, working hand-in-hand with our creative agency partner, sees us working alongside experienced marketing specialists from the advertising team, web developers, designers and UX specialists.  This brings a different dynamic to our daily working lives and means that the agency benefits from the latest digital thinking across multiple disciplines.

Key Responsibilities & Accountabilities:

• Supporting in day-to-day running of key accounts involved in ATL media, digital display and paid social.
• Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date and negotiating best rates for the client.
• Keeping track and reporting back on industry developments relevant to their accounts, including the activity of key competitors and new media opportunities.
• Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
• Managing ongoing analysis and schedule monitoring (impressions/clicks/leads) culminating in end of campaign reporting and recommendations.
• Monitoring and managing budgets and invoicing.
• Maintaining a good working relationship with the client’s other roster agencies throughout the planning and delivery of the campaign, in particular the creative agency to make sure the advertising is placed correctly and on time. This will often involve providing accurate specs, deadlines and forwarding copy.
• Provide support specifically to Managing Director, Media Director and Media Strategy Director where required and over periods of annual leave.

Required Skills:

• Enthusiasm, a willingness to learn and a growth mindset.
• Entrepreneurial spirit – at Lane Media, we relish working with self-starters who are keen to progress and perform at their best.
• A solid knowledge of the principles of media planning – which channels to recommend to a client brief and why.
• An interest and willingness to try new advertising platforms.
• Excellent interpersonal skills.
• Strong written & verbal communication skills, comfortable with all core Microsoft Office products, Excel, Word, Powerpoint and Outlook.
• Knowledge of digital media best practices.
• Proven success working with all levels of management.
• Meticulous attention to detail and advanced organisational skills.
• Ability to work to deadlines.
• A confident speaker, able to present campaign strategies and results both internally within the agency and externally to clients.
• A positive attitude to your work and your colleagues.

Pay and Benefits

• A competitive salary
• Company bonus scheme
• Enhanced company pension scheme
• Flexible working hours
• Flexible working environment – office and work from home hybrid model
• 30 days holiday with annual increases linked to loyalty
• Your birthday off in addition to your holiday
• A generous ‘work from anywhere’ policy following completion of probational period
• Generous maternity/paternity policies
• Christmas closedown
• Regular social events
• Ongoing industry training. We are firm believers in continuous professional development and encourage our team to attend leading industry conferences and events to sharpen their skills and network with other marketing professionals.

How to Apply

As we enter another period of growth, we are seeking new talent, so if the shoe fits, be sure to get in touch.

Please apply by sending your CV and covering letter to natalie@lanemedia.co.uk.

We look forward to hearing from you!