Audience Analysis

Before channel selection and targeting, it is extremely important to understand your current audience and who your potential audiences are.

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Audience analysis serves as an important foundation for planning and strategy.

Understanding your current consumers to recruit more of them, or who your preferred consumers are and how to attract them, underpins your ability to target effectively.

Audience analysis needs to extend beyond the pen portrait, such as the Mosaic group City Prosperity, to actual media consumption habits, preferences, values and characteristics which will provide a point of difference in your planning approach.

We work from client’s own data and with Mosaic, Acorn, YouGov, TGI and bespoke audience solutions to provide a tailored approach to audience analysis.