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“This move ensures Lane stays independent, true to its creative and strategic values, and owned by the people who make it what it is. It’s about legacy — but also about the future.”Ali Findlay, Founder & Chair “Bringing media together again with creative and digital has always been a game-changer for clients who increasingly expect […]

By Emanuela Mafteiu & Lane Media What if limitations could actually fuel innovation?What if budget constraints became the catalyst for strategic clarity, tighter alignment on paid search and paid social channels. That’s exactly what we’ve proven through our latest demand generation efforts in partnership with Lane Media. By embedding a test-measure-refine approach across our campaign […]

SEO and AI have collided at the top of Google, and AI Overviews now dominate where websites once stood. The fallout? Website owners report less organic traffic, even for pages that rank well. Meanwhile, more discovery journeys are starting inside chatbots, never making it out to the open web. Some question the ongoing value of […]

In recent years, the digital media landscape has been undergoing a major reset. With rising privacy restrictions and the rise of AI-driven smart campaigns, advertisers are being pushed to rethink how they connect with audiences. Enter TikTok. While the entire ecosystem is evolving, TikTok marks a clear departure from the old paid social playbook. Its […]

Liz takes Lane – An intern story