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Liz takes Lane – An intern story

Liz takes Lane – An intern story

How to increase recurring donations using empathy, memorability & defaults

Charity marketers know it’s the emotional stories that drive recurring donations. And sadly, most charities have a wealth of emotional raw material available. But how do you know if you’re making the most of it? Against a backdrop of rising competition for monthly recurring donations and falling donation levels, that question is more important than […]

The plus era: Navigating Meta, Pinterest & TikTok’s similar sounding smart ad tools

AI is a hot topic and one that we can’t (and shouldn’t) avoid when thinking of digital media. Nowhere is it more prevalent than when we come to the big paid social platforms, where continuous changes are being made to the likes of Meta Ads, TikTok Ads, and Pinterest Ads. As these platforms evolve and […]

Digital Retail Media – How to acquire more supermarket shoppers in 2025

In an increasingly competitive retail landscape, getting your food or drink products onto a supermarket shelf is extremely challenging. Keeping them there can be even more challenging. In 2025, much like in the last decade, consumer behaviour and economic pressures are influencing spending habits, making acquiring new supermarket shoppers both more difficult and more critical […]

Making the most of Mosaic

Last month we hosted a full house at Everyman cinema for our ‘Making the most of Mosaic’ event, welcoming old and new friends from arts, culture and charity organisations. Co-hosting with one of our research partners, ScotInform, we also welcomed our shared client Scottish Opera to the stage, to present a case study on, amongst […]