STRATEGIC BRAND PLANNING
This is where we begin our journey with each of our clients.
We work closely with you and your team to understand your organisation, it’s attributes, opportunities and challenges.
Together we agree how best to segment and target your customers and to give your organisation a competitive edge within the marketplace.
BRAND POSITIONING WORKSHOP
We work in partnership with David Reid, a veteran of redefining Brands by drilling into their DNA.
David’s approach is to tease out what makes your Brand unique and different and then give it a compelling positioning in the marketplace.
Workshops last around 5 hours, but the output will last at least 5 years.
Working in this way, we have never failed to make our client’s investment in time, translate into insightful, meaningful work, that begins with an informed and collaboratively written brief.
BRAND MESSAGING WORKSHOP
Once we have harnessed your Brand DNA, we run a short workshop to explore how we might best communicate your Brand’s point of differences.
This is the perfect opportunity to test comfort zones and challenge communication ideas.