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  • Pitch Perfect Etiquette

    18 May 2015 BY Ali Findlay

    If you were a betting man or woman, would you spend £15 trying to win £50 in a game where the odds were 4 to 1? Chances are, probably not. But that’s what agencies do every week; they spend time and money equating to up to maybe 30% of the potential value of pitch. And up to five other agencies are probably doing exactly the same

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  • Guilty as charged. Stargazing

    19 Apr 2015 BY Ali Findlay

    I’ll admit that I had to be fully convinced of the value of entering awards – it takes a lot of time to put them together, matching criteria and creating the entries. Then a wise industry owl pointed out how motivational a shortlisting can be to colleagues and clients alike, so we took the plunge and selected the Marketing Society Scotland Star Awards as these are about effectiveness, something I am happy to get excited about.

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  • An Artistic Adventure

    17 Mar 2015 BY Ali Findlay

    Days at The Lane Agency are always interesting, but there are days when you feel truly blessed to be in jobs you love working alongside an amazing team of brilliant #Laners, with some great clients enabling you to do great work.Today was one of those great days. Our client, Marketing Edinburgh, project managed the development a project we have been so thrilled to be a part of. Bringing together a diverse team of stakeholders, they appointed us to create a train wrap which brought to life the Edinburgh to the Borders journey at what is undoubtedly Scotland’s most exciting rail project in over a century.

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