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04 Sep 2015
BY Ali Findlay

Award Nominations and the #feelgoodfactor

It's been another rewarding week at The Lane Agency as The Scottish Creative Awards announce their 2015 nominations and we’ve received a very flattering nine nominations across a variety of projects and clients.

"... awards are of most value when they sustain the industry's feelgood factor and internal morale."

Social media awards

Our Scottish Creative Awards Nominations:

DIGITAL: WEBSITE

  • Scottish Autism: What is Autism? website

 CREATIVE STRATEGY: ADVERTISING STRATEGY -

  • CalMac – Homecoming Campaign, If Not Now When?
  • This is Edinburgh

 CREATIVE STRATEGY – MEDIA PLANNING & BUYING STRATEGY

  • National Galleries – Generation

 CREATIVE STRATEGY – DIGITAL & SOCIAL MEDIA STRATEGY

  • Graham’s – The Advent Calendar 2014

 CREATIVE STRATEGY – INTEGRATED STRATEGY

  • Border Biscuits - Border Hoarder
  • Graham’s The Family Dairy
  • CalMac – Homecoming Campaign, If Not Now When?
  • This is Edinburgh

 Our nominations range across projects from a little parallax site we did to support the team at Scottish Autism in increasing the understanding of autism and the different ways it affects people. In terms of Advertising Strategy the campaigns include our Homecoming 2014 campaign for CalMac and the city centre residents campaign for Edinburgh, This is Edinburgh – both of which have delivered excellent return on investment for these organisations.

 Our media team were delighted that the relatively small, in budget terms, campaign for The National Galleries of Scotland has been nominated. Smaller budgets demand better and more innovative planning skills and that’s something our experienced media team have.

 Finally our integrated campaigns for Graham’s with their advent calendar, and full year 2014 campaign, Border Biscuits and CalMac take up 4 of the 8 nominations in this category and we’re tickled pink about that.

"Not only do awards help to maintain creative standards but they breed confidence...."

 It’s telling that these nominations range across a number of our key service areas including digital and social media, advertising and integrated marketing. The Lane is a truly integrated multi service agency and these nominations and our recent Marketing Society Star Awards wins reflect our investment in our experienced team of specialists. It’s a team that’s feeling pretty proud right now to have our work recognised by our peers, and we’re delighted for our clients because it takes brave, creative and innovative clients to write good briefs and approve great work. So on the 8th of October at the Awards ceremony the body language above the table will say that say “it’s terribly nice to be nominated” but under the cloth we’ll be clenching all of our bits hoping for a little something to go home with!

Sources://www.campaignlive.co.uk/article/editorial-awards-recognise-creative-talen...